Definitions & Relevancy

Personal Interpretations of the Roles of an Art Director

  • Delivering a collective idea or vision to the audience successfully

  • Trend forecasting - staying insightful of societal/ cultural & other issues

  • Design Aspect - mood boarding, ideas generation, cinematography, advertising, branding

  • Management & Communication- Delegating tasks to the right person, communicating with stakeholders and team members

Skills needed to be an Art Director:

  • Soft & technical skills (Photoshop, Illustrator, Indesign, Figma…)

  • Leadership, communication, organisation, people management, adaptability & flexibility

  • Decisiveness and efficiency to get projects done

  • Creative Insights, Art sense, styling & set, ‘branding’ of the concept helps

“The extension of any one sense alters the way we think & act- the way we perceive the world”

Marshall Mcluhan

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The Lexicon of
Art Direction

#1: Visionary

An idealistic individual who has the ability to foresee and imagine the future and plan processes accordingly.

Being an Art Director is like being a visionary leader. They posses big ideas and make ideal scenario in their minds, then take appropriate actions to pursue that vision while inspiring those around them to bring their best in every endeavour.

Windows to the Soul- Edouard Jenssens

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