DESIGN
for
ART
DIRECTION
Unit 02 Portfolio - Michelle Chu
Unit 02 Portfolio - Michelle Chu
WORKS & DEVELOPMENTAL PROCESSES
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What is our individual role as an Art Director? Why is it relevant and what contributions should we bring? Here shows a series of work demonstrating whatf Art Direction means to me.
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An exploration on personal ambitions, what I want to achieve, and what I want to tell other fellow creators.
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In-class activity to Tate Modern exploring ideas of ‘The Gaze’ and framing in consideration of its contexts.
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Documentation of additional gallery and exhibition visits that affected & inspired personal beliefs of design for Art Direction.
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Outcomes and documentation of developmental processes, expanding and pushing boundaries of our understanding in design through groups and personal practice.
See below section for projects
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Ideation & rationale of presentation formatting of THIS portfolio.
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Brief A: Abstraction
What should we know about the services you provide? Better descriptions result in more sales.
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Brief B: Library of the Babel
What should we know about the services you provide? Better descriptions result in more sales.
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Brief C: Hybridsation
What should we know about the services you provide? Better descriptions result in more sales.